Resident population is a key fact to estimate commercial potentiality for a country or a city.
However, it has to be evaluated considering the movement of the population during day time. Especially, in metropolitan cities, the way the population circulate create additional opportunities to expand businesses and increase market share.
In this sense, public transportation data is a reliable and dynamic tool to understand people movement during the day. In a country like Singapore where public transportation is the most preferred means of transportation, this plays key role to assess the potential generated by pedestrian flow.
Public transportation is providing insight into the direction and volume of people’s daily movements. The flow in an area can be analyzed with the number of passengers tapping in and out at station.
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