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Navigating Vietnam’s Shopping Mall Scene: Unveiling Foot Traffic Trends with Google Popular Times

In Vietnam’s vibrant urban landscape, shopping malls serve as bustling hubs of commerce, entertainment, and social activity. Understanding the ebb and flow of foot traffic within these malls is paramount for businesses seeking to optimize operations and enhance the shopping experience. Leveraging technology, particularly Google Popular Times, offers a novel approach to estimating mall traffic trends in Vietnam. In this article, we explore the innovative use of Google Popular Times and its implications for navigating the dynamics of shopping mall foot traffic in Vietnam.


How to benefit from the open building datasets of Microsoft, Google and OSM

OpenStreetMap with crowdsourcing, Microsoft Bing and Google with advanced image processing, AI and machine learning methods provide enormous opportunities and building data on a global scale.

Microsoft and Google have been investing in mapping for a long time. Both tech giants have released their building points that can be used for population estimation, urban planning, risk analysis, environmental studies, and humanitarian purposes

When we reviewed the open building datasets from Microsoft, Google and OpenStreetMap, we found that each source has different advantages and considerations. The first point to consider is accuracy and integrity of the data.


The Retail Landscape of Hong Kong: High Street Shops’ Rental Prices and Market Trends

Today’s rapidly evolving retail market, businesses operating in Hong Kong understand the importance of effectively utilizing commercial data. The tracking of Hong Kong’s commercial market data since September 2022 has provided valuable insights for businesses to better understand and analyze the country.

By analyzing both transaction and actual listing data together, businesses can unlock a deeper understanding of customer behavior, market dynamics and emerging opportunities. Armed with these insights, companies can make more informed decisions about retail space’s rent strategies, inventory management, marketing campaigns and overall business growth.


Shopping Malls are dying soon or reinventing themselves?

All sectors have been affected by the Covid-19 virus in various ways. Shopping malls and the retail sector are also among those affected by the pandemic. When shopping malls stayed closed for long period of time and re-opened by strict rules, this opens a new debate. Was it really the end of shopping malls? In such a period, where online shopping was growing so fast, it was obvious for lots of us that this was the end of the game for shopping malls! But is it really the case?


Population Dynamics: Singapore Case

Resident population is a key fact to estimate commercial potentiality for a country or a city.

However, it has to be evaluated considering the movement of the population during day time. Especially, in metropolitan cities, the way the population circulate create additional opportunities to expand businesses and increase market share.

In this sense, public transportation data is a reliable and dynamic tool to understand people movement during the day. In a country like Singapore where public transportation is the most preferred means of transportation, this plays key role to assess the potential generated by pedestrian flow.

Public transportation is providing insight into the direction and volume of people’s daily movements. The flow in an area can be analyzed with the number of passengers tapping in and out at station.


A Case for Rapid Urbanization in Asia : Recent Census Fact and Figures for Vietnam

Urbanization is one of the most important indicator to understand the economic growth while investing to new countries and cities.

Best resource to evaluate the transformation and growth potentiality of these countries and cities brought by urbanization, is still census data.

Vietnam is a very good example, located to the Southeast of Asia. It is a promising country considering the fast urbanization.

Vietnam has 63 provinces with around 98m population in total by 2021.

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